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Virtual Reality (VR) in the Commercial World

January 10, 2017 by Komstadt's AV Team in category Smart Conference Room

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Virtual reality is out of the game room and in the commercial world big time. Not even Microsoft realized the commercial potential of HoloLens in the beginning, but soon shifted their focus to business. HTC Corporation saw the huge business demand and launched their HTC Vive Business Edition just two months after the consumer version.

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Let's take a look at some industries where VR is bound to make a huge impact:

 

The Fashion Industry

Virtual reality has opened the door for everyone to experience the high-fashion shows once open only to the privileged. Also, up-and-coming designers have more opportunity of being seen and becoming famous through VR fashion shows.

Filmed in front of green screens, fashion designers can add extra interest to their collections by using exciting backdrops.

Beyond the catwalk, designers can now use a virtual manikin to "try on" their designs and make creative changes from fabric to accessories, before producing the clothing.

And, virtual shopping is now a firm possibility. Consumers wearing headsets will be able to try on different collection pieces without even stepping into a store.

 

Interior Design and Decorating

Today, home makeover shows are more popular than ever because people love the idea of changing the look of their home. Using virtual reality, interior design and decorating businesses can show their customers exactly how their home would look.

 

Commercial Real Estate

By 2025, estimates are that virtual reality in the real estate industry will account for $2.6 billion. VR is big business for commercial property agents, companies can show homes to interested buyers even before they've finished building and ensure a steady income flow through pre-sales. And, home buyers will be able to make virtual tours of the home in less time, raising the number of options before making their final decision.

 

Healthcare

This industry is number one when it comes to using VR and includes surgery simulation, phobia treatment, robotic surgery, skills training and diagnostics.

Medical students can watch surgeons perform operations in virtual reality providing a near hands-on experience for learning.

VR is also used in hospitals to help patients relax by immersing them in a world far away from their hospital bed. By reducing stress their recovery time speeds up and costs go down.

These examples of virtual reality in the commercial world are just the tip of the ice burg. By 2025, the virtual and augmented reality market will more than likely hit over 80 billion dollars and change industries forever. 

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